SeeThrough Web wins IABC Ovation Awards
SeeThrough Web is honoured to be recognized by a panel of senior level communication professionals with two IABC OVATION awards in recognition for the work done with traffic marketing + design for the Nielsen KeyAccount Storeview Launch Campaign.
The International Association of Business Communicators is a professional network of more than 14,000 business communication professionals in over 70 countries. IABC Toronto, which is the largest chapter in Canada holds an annual awards program that is open to all communications practitioners in the Greater Toronto Area.
SeeThrough Web won the following 2008 IABC OVATION Awards:
Award of Merit
Electronic and Interactive Communication
Award of Merit
Marketing Communications Campaign with a budget of up to 50K.
SeeThrough Web worked with traffic marketing + design to develop a website that would work in conjunction with a direct mail campaing to capture registrations for a launch event.
Physical invitations were sent out to all desired event attendees that included individual login ids and passwords that could be used to access the registration site, which contained, a flash presentation, registration details, the opportunity to accept or decline the event, or invite other colleagues.
The Nielsen team was able to run reports at any time that would let them know who had visited the site, who was attending or had declined, and whom else might have been invited.
The site was developed in the TYPO3 content management system.
IABC/Toronto 2008 OVATION Award Winners
View all the winners
