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Posted on December 13


Benefits of promoting your business through social media

Benefits of promoting your business through social media

Promote your business through social media to increase brand recognition, attract more clients to your website, and improve customer experience.

Keep your finger on the market’s pulse, get your brand recognized and improve your SEO rankings.

Social media is always within reach and has significantly changed how we relate to the world around us.  

However, many of us don’t often stop to ponder the implications that this change has on our marketing and business approaches.  The ever-changing, always-upgrading nature of social media makes it that much harder to stay on top of it.  

Let’s consider some facts and key benefits of keeping up with all the chatter.

The new face of communication: Improved customer experience

Have you noticed that Facebook business pages now let you know how long it usually takes for a business to respond to requests?

SeeThrough Web - Digital Marketing Agency | Toronto

Social media has moved us to rethink communication.  Gone are the days when we understood communication to be a linear, one way activity which made use of controlled channels like the telephone, the radio, or even e-mail.  

Social media is, above all, a communication experience that combines all aspects of these tools in an interactive experience that is designed by the user’s preferences.  The moment that we, as a business, step into this dynamic exchange, we become part of conversations that are fed through sharing, reactions, comments and direct messages.  

You can benefit from this interaction and enhance your relationship with your customers by responding to their feedback in a timely manner and improving their overall experience.  You have an opportunity to immediately address any issues that may be expressed as well as to keep your finger on the pulse of your intended audience.  What are their likes and dislikes? Social media can tell you instantly if you are listening.

Visual appeal: Getting your brand recognized

If you are like most businesses out there, it is likely that you have invested a lot of time and resources into developing your logo.  Your logo provides a visual portrayal of what makes your business stand apart from the rest and the more visibility it gets, the more likely will your customers be to contact you when they need you.  

Social media opens endless possibilities for you to get your name and image out there so that your brand becomes synonymous with your services.  The multi-layered nature of social media posts not only lets you share a logo or image, you can also share a brief explanation to go with it and add an online link for those more curious readers who want to find out more about what you offer.  

There are countless social media channels now, sites like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat; the list goes on.  The right channels for your business might include more than one, depending on your offering and audience.

Improve SEO Rankings, Increase your website traffic, and Boost the bottom line.

The visual and instant nature of social media interaction can increase the number visitors and potential customers to your website.  You can easily place a spotlight on certain areas of your site that you would like to feature such as blogs, product descriptions, etc. or you can offer special deals by sharing a link on social media.  

By taking advantage of multiple social networks those that your clients or potential clients use provides the opportunity for great exposure and coming up with visually appealing and relevant posts that your followers want to share and comment on can bring about positive results for your business.  

One last thing to keep in mind before you jump in: make sure you are prepared! As you begin (or continue) to enter this powerful platform of communication, you will notice that you need to be ready with exciting material, images and content for your new and larger audience to see.  It is essential that you draft a plan so that your interaction and branding remains constant across all your marketing initiatives.  

Of course, if you don’t know where to begin, let us know and one of our social media experts will be more than happy to chat with you.

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