Fact: Did you know that 70% of Canadians who watch online video watch it prior to making a purchase**?
Online video is a powerful tool, and the secret to using it is to make sure you have a video that directs that action. Video Content with high quality production is a way to stand out from your competitors and also increase website ranking in search engines.
Video Marketing works best when it has a purpose. Here are eight examples of different types of marketing videos:
1. Testimonial videos – to build trust.
2. Product demo videos – to boost conversion.
3. Web presenter videos – for engagement.
4. Corporate stories – to grow brand awareness/trust.
5. Animated “explainer” videos – to explain a concept or service.
6. Interviews – to boost engagement and awareness.
7. Comedic videos – to build brand favourability.
8. Instructional ‘How to’ videos – to create trust and engagement.
Whether you want to increase your email subscription rate or sell a specific product, a video with clear and concise message that ends with a specific call to action can make that happen.
Here are some quick stats about online video:
Retailers cite 40 percent increases in purchases as a result of video (Digital Marketing)
More than 50% of marketing professionals say that video content has the best ROI. eMarketer
64% of consumers are more likely to buy a product after watching a video about it. – comScore
56 percent of consumers believe that if a company has a website, it should have video. (Animoto)
80 percent of consumers say a video showing how a product or service works is important when learning about the company (Animoto)
website visitors are 64% more likely to buy a product on an online retail site after watching a video. comScore
59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight
SeeThrough Web first step is Concept Development by establishing the best way to reach the audience. This phase will include a questionnaire to get to know the audience and set the goals of the video to achieve the initial request. Next our team will be scheduling and planning deadlines for the video production before start working. Brainstorming and Script writing will be the next step, we brainstorm all sorts of ideas for your corporate video. After we have a script approval from the client, we are ready to make the vision a reality. Our Team start work on shooting the corporate video.
This is the stage where our editors pull together all the elements of video editing , graphics, voice over, music, and colour correction. SeeThrough Web post-production team creates the final vision to tell your company’s corporate story.
For consultation what video options are available for your business, or any of our services, just give us a call @ 416-244-2979 or send an email to SeeThrough Web.
*Online Publishers Association, **Google (Online video perception March 2015)